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Dodge Extends Gold Rush Paint Color to Performance Charger Models

By: Dodge | Photos Courtesy of: Dodge

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Dodge//SRT is delivering a pot o’ gold to its muscle car enthusiasts just in time for St. Patrick’s Day in the form of Gold Rush – now available on select Charger models.

The golden exterior color, first introduced on the Challenger 50th Anniversary Limited Edition, is now available on the Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat and SRT Hellcat Redeye models. All models must be equipped with the Satin Black hand-painted hood, roof and decklid. Gold Rush continues to be an option on 2021 Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models

“The customer response to the Dodge Challenger Gold Rush exceeded our expectations,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “We’re sticking to that successful Dodge formula of proliferating our most popular options across the lineup and giving Charger customers, who want the Gold Rush color, the option to have it on their four-door muscle car.”

2021 Dodge Charger SRT Hellcat Redeye in Gold Rush
2021 Dodge Charger SRT Hellcat Redeye shown in Gold Rush exterior paint color

Gold Rush joins the Dodge palette of heritage-inspired paint colors, such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango, on the 2021 Dodge Charger.

Gold Rush joins the list of new options for Charger in 2021, which include:

  • The “Demon-possessed” Charger SRT Hellcat Redeye, the most powerful and fastest mass-produced sedan in the world with 797-horsepower, 707 lb.-ft. of torque and a top speed of 203 miles per hour (mph)
  • Standard 20-inch wheels on Charger GT AWD, available on SXT AWD
  • SRT branding on high-performance Brembo brakes on Charger SRT Hellcat and SRT Hellcat Redeye, available on Scat Pack

Charger is coming off a record 2020, having its best Scat Pack year ever and leading its segment for the eighth year in a row. Dealers can begin ordering Gold Rush on 2021 Dodge Charger models this spring.

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