With the Concept EQS, Mercedes-Maybach is providing a clear preview of the first fully electric series-production model for the tradition-steeped luxury brand. The SUV concept vehicle is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz and takes the exclusivity of Maybach into a locally emission-free future. The near-production one-off shows identifying features that are characteristic of Maybach – such as the elaborate two-tone paint finish – but its innovative drive technology also takes a step towards a significantly more progressive way of presenting the brand. In the interior, the rear becomes a comfortable place to work or rest thanks to Executive seats and the Chauffeur Package. In addition to these features are exclusive details such as new door panels, armrests that are designed like high-quality sideboards and trim elements in white piano lacquer and materials in deep-sea blue, which create a feel-good atmosphere on board as if on an elegant yacht.
The Mercedes-Maybach brand has always stood for state-of-the-art technology, handcrafted precision and exclusivity and is considered a pioneer in defining luxury, style and status. Mercedes-Maybach is a legend that is constantly reinventing itself. In 1921, Wilhelm and Karl Maybach began building cars with the goal of creating “the very best of the very best.” It is this claim that has been defining the unique aura of Mercedes-Maybach for 100 years now.
Maybach customers are looking for something special, and the aim here is to exceed their expectations with the highest standards of exclusivity and individuality, elegant design and consummate craftsmanship as well as state-of-the-art technology. Because customers in the core markets of China, Russia, South Korea, the U.S. and Germany are becoming younger on average, the definition of luxury is also changing.
“Many of our Mercedes-Maybach customers are digitally connected to a high degree and place the highest demands on our digital solutions. They also expect the brand of their choice to stand up for sustainable values and take responsibility for the environment. The Concept Mercedes-Maybach EQS fulfills all these points and embodies sophisticated luxury in a more progressive way: the all-electric powertrain not only makes consistently sustainable mobility possible, but also enables a new level of calm and relaxation for passengers,” said Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing & Sales.
“The Concept Mercedes-Maybach EQS represents the transformation of the tradition-rich luxury brand into a more progressive, all-electric future. Like every Maybach, it stands for Sophisticated Luxury in all its facets. The near-production concept car represents proof that state-of-the-art electric drive technology and pioneering infotainment with the MBUX Hyperscreen combine perfectly with hallmark Maybach craftsmanship and an exquisite interior. This passionate combination of meticulously perfected details creates a unique automotive luxury experience. With the future all-electric SUV series model, we’re extending our leadership aspirations in the high-end segment to the area of electric mobility, too,” says Philipp Schiemer, Head of Top End Vehicle Group at Mercedes-Benz AG and Chairman of the Board of Management of Mercedes-AMG GmbH.
