McLaren has officially opened its largest standalone retailer in the world in the form of the newly inaugurated McLaren Dubai showroom, adding to its global network of over 100 locations in over 40 markets with a new major brand hub.
Michael Leiters, CEO of McLaren Automotive, was present at the grand opening gala, along with more than 200 customers and VIPs, who were also treated to the regional unveiling of the breathtaking new McLaren 750S. A dazzling lightshow welcoming guests brought downtown Dubai to a standstill, visible for miles around the new showroom and joining the night-time cityscape alongside buildings such as the Burj Khalifa – the world’s tallest building.
Massively enhancing McLaren’s presence in the Middle East & Africa, the state-of-the-art retailer facility is operated by McLaren Dubai, represented by Performance Tuning L.L.C., part of the Khalifa Juma Al Nabooda Group of Companies.
“I would like to offer my warmest congratulations to the team at McLaren Dubai on the launch of this spectacular new showroom. As McLaren’s biggest market in the region, this launch represents a key milestone for McLaren’s growth globally, bolstering our presence in the UAE and greatly enhancing the customer journey for McLaren enthusiasts in the Emirates. I am confident that this impressive facility will allow us to continue offering our customers an unparalleled ownership experience that goes beyond the satisfaction of possessing one of the world’s finest supercars, to being part of McLaren’s own story in the region.” – Michael Leiters, Chief Executive Officer, McLaren Automotive
The opening of the new retailer forms part of a momentous 2023 for McLaren, and throughout the year the brand has continued to see extremely strong customer demand for its existing range of GT, supercar, motorsport and Ultimate models, and the McLaren retailer network is expanding to meet this demand.
Production of the Artura, McLaren’s first series-production high-performance hybrid supercar, is now ramping-up to full capacity in its first whole year of production as customer orders increase following critical acclaim for the car from independent reviewers. The recently-introduced McLaren 750S – McLaren’s lightest and most powerful series production supercar and the successor to the benchmark-setting 720S – is now sold-out well into 2024.
The McLaren marque is renowned globally for its extreme-performance, limited-production hypercars and the new Solus GT is the epitome of the breed. A track-only, single-seat hypercar that was originally developed as a futuristic concept for the Gran Turismo SPORT video game, the Solus GT moved from the virtual world to production reality for just 25 customers worldwide. The first example of the Solus GT was delivered in August at ‘The Quail, a Motorsports Gathering’, during the 2023 Monterey Car Week and others will follow shortly.
McLaren Dubai’s grand opening follows the launch in 2022 of the largest dedicated McLaren Service Centre in the world, also in Dubai and forming a new complex with the showroom. Operated by a dedicated team of McLaren-trained engineers with more than 40 years of combined McLaren experience, the Service Centre is future proofed to capture the sustainable growth of the McLaren brand.
Spanning 950sqm of floorspace and featuring a striking and vast display gallery, the new McLaren Dubai facility also includes a McLaren Special Operations (MSO) studio, where customers can where customers can personalise their new McLaren vehicles in a virtually limitless number of ways.
“We are extremely proud to be launching the largest McLaren showroom in the world here in Dubai. This facility represents our commitment to the success of McLaren in Dubai and the Northern Emirates, where our mission is to combine the exhilarating performance and engineering excellence of McLaren supercars with an exceptional ownership experience to ensure that we continue to exceed the expectations of our discerning clientele well into the future.” – Juma Khalifa Al Nabooda, Board Member, Khalifa Juma Al Nabooda Group of Companies
