McLaren, The Americas President, Nicolas Brown, and the Mayor of Coppell, Wes Mays, were joined by more than 50 enthusiastic McLaren supercar owners on Saturday to officially inaugurate the company’s brand-new headquarters in Coppell, Texas.
The massive sales growth and successful business expansion of McLaren Automotive’s range of luxury supercars and hypercars since entering the market in late 2011 necessitated moving the company HQ from a 4,500 square foot downtown New York city office suite to the custom designed 31,000 square foot facility in a high-tech industrial park in Coppell, Texas.
Among the benefits of the new facility are the capability for McLaren to centrally maintain, service and store company owned vehicles on-site as well as integrate sales and technical training into a single location.
In addition, the new Dallas headquarters will be within a three-hour flight of most McLaren retailer locations, meaning that technical and customer service requests can be even more swiftly fulfilled.
“With the massive growth of McLaren in the Americas over the past decade, we have continuously been trying to keep pace with the needs we have as an organization to ensure that we deliver the ultimate service to both customers and retailers.
This new Texas facility means we now have both the space and the location to deliver even faster and effective support for the retail network throughout the Americas, as well as be cost effective in the maintenance of our own vehicles and provision of training courses to our retailers.” – Nicolas Brown, President, McLaren, The Americas
The overall design concept of the new HQ was inspired by the ‘inner workings of an engineering technical center or racing workshop’ using light and polished materials and finishes to give a high-tech ambiance. Highlights of the facility, that both guests and McLaren owners got to tour on Saturday include:
- A large open, office area with adjoining training rooms that capture the spirit and feel of an automotive design studio
- A supercar showroom and presentation area split into two areas, that can be combined or used separately, and feature a state of the art 12-foot by 8-foot video screen, custom designed in Italy, that is motorized to rise and reveal vehicles in a dramatically lit alcove behind
- An MSO Brand Center where McLaren customers can individualize their new supercar in a myriad of ways, in consultation with designers and engineers in the brand’s Woking, UK headquarters to create unique specifications and finishes
- A state-of-the-art workshop area with aircraft grade lighting, featuring four vehicle lifts (with four more to be added in the new year), fast charge stations, tire mounting and balancing, training bays and dedicated classrooms, plus an infinity cove for vehicle photography
“This is a truly stunning facility, and we are thrilled a company as prestigious as McLaren, The Americas has decided to move to Coppell. McLaren Automotive is a great corporate partner with a long history of performance, innovation and excellence, who have already helped to support community events and engaged with our local schools in their short time here. We are honored that they have chosen Coppell as their new home.” – Wes Mays, Mayor of Coppell