The McLaren of eyewear is launched today by the racing technology brand and creator of luxury high performance sports and supercars company in collaboration with leading eyewear manufacturer L’Amy Group. Employing McLaren supercar imperatives and advanced materials to guarantee ultimate performance, the McLaren Vision Collection design has already been acclaimed with a global award for technology and innovation, months before the collection is even on sale.
McLaren Vision eyewear, available as both sunglasses and prescription spectacles, features a unique style created by L’Amy in partnership with design teams from both McLaren Automotive and McLaren Racing.
The lenses, which include the option of Leica sun lenses, are fixed within the frames at just two contact points. As well as a dramatic appearance, the “floating” structure ensures the glasses are super-light and super-strong.
Emulating McLaren cars’ use of advanced materials, the frames are 3D-printed titanium. Rotary hinges are used for comfort while a 3D facial scan allows the frames to be adapted to suit the precise dimensions of the wearer’s face.
The McLaren Ultimate Vision design is the first fruit of a global licensing agreement between McLaren Group and L’Amy Group, with the objective of extending McLaren DNA into eyewear for the first time.
Acclamation for the collaboration has come early. At the international optical industry’s annual fair SILMO Paris in September 2018, the McLaren/L’Amy range was singled out for a prized SILMO d’Or Design Award for Technology and Innovation. SILMO reported the McLaren Ultimate Vision “pushes cutting-edge technologies to perfection”.
L’Amy is a pioneering company that has been manufacturing innovative eyewear in the Jura region of France since 1810. Today it specialises in the production under licence of high-end eyewear collections for many famous global brands. All L’Amy eyewear is produced in France.
Following the first gold-award-winning preview in 2018, the trade launch of the McLaren Vision eyewear will be at MIDO – the largest international show dedicated to the global eyewear industry – in Milan on 23–25 February 2019. The collection will be available to buy from selected specialist retailers from spring 2019, more details will then be given on the full Collection.
