The partnership between Ducati and Mirabilandia announced last November now takes shape with the official laying of the first stone of Ducati World inside the famous Italian amusement park located in Ravenna, in the Emilia-Romagna region.
“Ducati World” will occupy almost 400,000 ft2 inside Mirabilandia, making it the first themed area in the world to be inspired by a motorcycle brand.
In addition to the management of Mirabiliandia, the opening of the building site was attended by Claudio Domenicali, CEO of Ducati, and MotoGP and SBK flag bearers Andrea Dovizioso and Marco Melandri. The two champions, both hailing from the area, witnessed the start of the work and can’t wait to try out the new Ducati World attractions for themselves.
The Ducati World attractions will include a racing-inspired interactive roller coaster, which simulates a ride on a Panigale V4. This stunning attraction transforms passengers into real riders. It lets them control vehicle acceleration and braking, making every run an authentic head-to-head between bikes roaring along parallel rails. The area will also host a facility entirely dedicated to the Ducati Experience, with latest-generation ride simulators, unprecedented family attractions and a Ducati Shop offering apparel and accessories. There will also be three Ducati and Ducati Scrambler-themed refreshment areas.
“Thanks to the partnership with Mirabilandia, Italy’s biggest amusement park, Ducati World will be able to provide a truly thrilling experience, with interactive motorcycling-themed attractions for adults and children alike”, stated Claudio Domenicali, CEO of Ducati. “Our company has always been about passion and engagement and aims to offer Ducati enthusiasts a system that goes far beyond the experience of riding the motorcycle. Ducati World, then, fits this vision perfectly. It also tightens our bond with this incredible territory, which has forged champions and fostered an unrivalled passion for speed”.
The addition of the dedicated Ducati World area extends the appeal of the amusement park and offers something for every age.
“Mirabilandia is aiming high for 2019”, says Riccardo Marcante, General Manager of Mirabilandia. “The decision to join forces with a brand as beloved as Ducati, as renowned worldwide as it is locally, will, we believe, attract more foreigners to Mirabilandia and appeal to motorcycle and motor racing fans. Mirabilandia already offers plenty of thrills, and with Ducati we look forward to providing many more”.
This partnership, then, is set to generate massive interest in what is Ducati and Mirabilandia’s homeland.
“The Ducati World project”, states Andrea Corsini, Tourism and Business councillor for the Region of Emilia-Romagna “represents a huge local development opportunity and will be a strong magnet for visitors. Motor Valley and Ducati have joined forces with one of the biggest attractions on the Adriatic coast, Mirabilandia, one of Italy’s best-known amusement parks, to boost image, appeal and products. All this is in keeping with a new regional strategy – which, last year, attracted 57 million visitors – that focuses on key Emilia-Romagna attractions such as the Motor, Food and Wellness Valleys, all hubs of local excellence. Thanks to local entrepreneurship and the support of public bodies, this partnership”, sums up Corsini, “will give tourists and citizens yet another reason to experience a region that is truly unique”.
