Alfa Romeo Announces Return of the Legendary 33 Stradale: Daring to Dream

After more than 50 years, Alfa Romeo is returning to the world of “fuoriserie” (custom-built) cars, with a limited series of 33 already sold units

By: Alfa Romeo | Photos Courtesy of: Alfa Romeo

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Alfa Romeo is delighted to announce the rebirth of the “fuoriserie” (custom-built) 33 Stradale, a genuine manifesto of the Italian brand’s capabilities – now and in the future – in terms of style and driving experience. With only 33 exclusive units, aligned with a unique artisan process, the new two-seater coupé combines Alfa Romeo’s heritage and future as a symbol of noble Italian sportsmanship.

Alfa Romeo 33 Stradale
After more than 50 years, Alfa Romeo is returning to the world of “fuoriserie” (custom-built) cars, with a limited series of 33 already sold units

To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness, the same recipe for the historic car considered by many to be among the most beautiful ever, the 1967 33 Stradale. Today, with the same boldness and vision, the Alfa Romeo team has designed and developed the new 33 Stradale, an authentic work of art in motion, a perfect combination of beauty and technology.

The new 33 provides an exciting driving experience and the immortal charm of an icon to a very small circle of enthusiasts who have been involved from the beginning. The new 33 Stradale was developed at the recently created Alfa Romeo “Bottega,” where the brand’s designers, engineers and historians initially met with potential buyers to create each car, as in Renaissance artisan boutiques and workshops of renowned Italian coachbuilders.

Alfa Romeo 33 Stradale
Top speed of 206 mph/333 km/h, 0 to 100 km/h in less than three seconds and braking from 100 km/h to 0 in under 33 m

“With the new 33 Stradale, we wanted to create something that lived up to our past, to serve the brand and to make the Alfisti fandom proud. Such a result could only have been achieved thanks to the expertise, hard work and passion of our team, with the support of management who have the clear ambition to contribute to writing chapters in the brand’s future, in full respect of its unique history,” said Jean-Philippe Imparato, CEO of the Alfa Romeo brand. “This is the brand’s first fuoriserie (custom-built) car since 1969, and I promise it won’t be the last.”

Necessary beauty
Produced by the Alfa Romeo Centro Stile, the new 33 Stradale is inspired by the historic 1967 model, with enrichments to the sculptural beauty and design elements from Alfa Romeo’s new language of style. The exterior features a perfect balance of proportions, volumes and surface properties to achieve the epitome of Alfa Romeo’s necessary beauty.

The forward design has a powerful and muscular stance. Standout features include the iconic shield and complex elliptical-base lighting.

Alfa Romeo 33 Stradale
An unprecedented level of customization: to guarantee the uniqueness of each car, the brand has created the “Bottega,” a team of Alfa Romeo professionals who work closely with customers from the onset, to jointly create each car, unique in every detail, including personally signing the chassis number

The profile is dynamic and slender, with butterfly doors that feature two large air inlets. The body is projected forward, with surfaces modeled according to Alfa Romeo’s formal expression. Corner openings of the doors and the large wraparound sunroof give the driver a unique, aircraft cockpit view. Opening the bonnet and doors enhances the car’s theatrical design.

The “brutal” rear design is balanced by the sinuous front with the maximum height located in the middle of the roof, a unique design element. The space expresses the strength of the car courtesy of the truncated tail, a V-shaped graphic and the round taillight clusters.

The beautiful design also slips through the air with aerodynamic efficiency. A Cx of 0.375 at zero Cz is achieved without the aid of active systems.

Two trim levels are available: Tributo and Alfa Corse. The interior is an example of minimalistic design aimed at the greatest possible driving engagement without distracting the driver. The limited number of controls for common systems can be found on the center console.

Alfa Romeo 33 Stradale
Design features a perfect balance of proportions, volumes and surface properties — the epitome of Alfa Romeo’s necessary beauty

Directly ahead of the driver is the 3D telescope display, which engages the driver in a first-of-its-kind interaction.

The steering wheel, devoid of all its usual buttons, offers an experience of pure driving pleasure. The cockpit-style instrument panel features controls located at different levels, including overhead, in the lining of the roof. The aviation-inspired dashboard and central tunnel employ materials such as aluminum, carbon fiber, leather and Alcantara. Wraparound seats reinterpret those of its forerunner, ensuring comfort and ergonomics. Every detail is designed to create an exclusive and engaging environment, maintaining the aesthetic and technical heritage of the 1967 33 Stradale.

Craftsmanship and innovation for an unprecedented level of customization
Only 33 units will be produced, via a dedicated program that has enabled customers to develop functional stylistic elements together with the Alfa Romeo team: air intakes, wheels and even the distinctive front shield. Therefore, no two cars will be the same. Each is a masterpiece on four wheels, becoming part of Alfa Romeo history. The exclusivity continues in the registration process, which enables customers to personally assign the chassis number. The specific VIN includes eight digits chosen by the customer and also is marked on the central tunnel. For the consolidated experience in the field of exclusive tailor-made automobiles, Alfa Romeo will employ the craftsmanship of the Carrozzeria Touring Superleggera to construct the cars. Tailor-made quality standards are therefore ensured, with obsessive attention to detail.

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