To better meet the needs of adventure-seeking Ford customers, Ford Accessories will offer Yakima outdoor adventure products through Ford dealerships starting with the launch of the all-new 2019 Ford Ranger in early 2019.
Ranger customers will be able to select from a range of available Yakima accessories, and can choose to add the cost to their vehicle financing. For added convenience, all Yakima accessories purchased through a Ford dealership come with a 3-year or 36,000-mile Ford warranty; extended warranties also are available.
“We know our customers see their vehicles as extensions of themselves,” said Eric Cin, global director, Vehicle Personalization. “With the addition of Yakima accessories, Ford aims to enhance the experiences of adventure-driven customers by delivering innovative solutions such as truck bed racks that preserve cargo space by lifting kayaks, bikes and skis off the floor of the bed. It’s about making each adventure better.”
Industry projections indicate consumers will spend $45 billion on vehicle personalization parts in 2018, according to the SEMA 2018 Market Report. Considering aftermarket suppliers account for more than 50 percent of personalization accessory purchases, increasing accessibility through Ford dealers may boost dealer business while improving convenience for customers.
Beginning in early 2019, the highest-selling Yakima accessories will be available to meet the greatest customer demand. Available accessories include kayak racks, bike racks, truck-bed storage solutions designed to transport longer items securely, and truck-bed tents that keep customers and their essentials off the ground. Additional Yakima offerings will join the Ford Accessories portfolio over time to give customers access to more of the products that best fit their lives.
A complete list of accessories available for Ford Ranger can be found here.
“Offering Yakima products through our Ford dealerships is a win-win,” Cin said. “It provides customers access to quality adventure accessories and gives them another reason to return to dealerships.”
Ford also is exploring a variety of other accessories options to continue the momentum of bringing valuable ownership experiences to Ford customers.