Ferrari Trento’s wine has been named the Official Formula 1 ® sparkling wine . This prestigious three-year partnership has been announced worldwide in preparation for the start of the 2021 FIA Formula 1 ® World Championship. Ferrari Trento’s award-winning sparkling wine is thus named as the official celebratory drink of Formula 1 ® in 2021 and beyond.
Formula 1 ® chose Ferrari Trento wine because the establishment is one of the most awarded sparkling producers, but also in recognition of its long and respected history. Like Formula 1 ® , this Italian family winery based in Trentino, in the Italian Alps, is a world leader in its field. The luxurious Trentodoc wines that it has been making for more than a century have become essential sparkling wines in Italy.
Formula 1 ® has an incredible heritage in the field of motorsport, where it plays a truly pioneering role. Its championship is followed by more than half a billion passionate fans who support the best drivers and manufacturers in the world. Ferrari Trento embodies the Italian art of living and has also been delighting distinguished guests at major international events for decades. A bottle of Ferrari Trentodoc Jeroboam has even made an appearance on a Formula 1 ® podium in the past. However, the return of Ferrari Trento to Formula 1 ® this year is a special event: its world-class sparkling wine will be present at every Championship Grand Prix, accompanying the drivers to the podium as they celebrate one of the sport’s most iconic moments.
“We are very happy to announce this partnership with Formula 1 ® . This is both a highlight and the start of a new chapter in our history, said Matteo Lunelli, CEO of Ferrari Trento. Indeed, the partnership is a triumph for us, because it shows that our wines have built a worldwide reputation thanks to the hard work of our team. At the same time, it marks the starting point of this extraordinary adventure which aims to transpose the Italian art of living in the celebrations of Formula 1 ® . ”
“This collaboration is based on the values we share, such as innovation, passion and the pursuit of excellence in every detail. The partnership with Formula 1 ® brings great pride to Ferrari Trento and shows, in my opinion, that Italian excellence is appreciated around the world, ”said Simone Masè, CEO of Lunelli Group.
Stefano Domenicali, CEO of Formula 1 ® , added: “We are delighted to announce the choice of Ferrari Trento as official partner of Formula 1 ® . Since the celebration of success is part of the DNA of both organizations, it is only natural that we partner with Ferrari Trento and that the establishment finds itself at the center of the most emblematic festive moment of our sport. Ferrari Trento has embodied Italian excellence for over a century, harnessing its passion to create fine sparkling wines capable of enhancing any event. We look forward to working with them to create experiences and enhance the moments fans have before, during and after the podium celebrations.”
