Bamford London Watch Inspired by the Land Rover Defender: Sustainability Through Longevity

Bamford London and Land Rover collaborate to create limited-edition LR001 watch

By: Land Rover | Photos Courtesy of: Land Rover

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Land Rover and Bamford London have harnessed their shared commitment to design and precision to create the limited-edition LR001 watch.

Like the incomparable SUV that inspired it, the LR001 is a creative endeavor for adventurous hearts. Designed by the team at Land Rover and built by Bamford London, only 100 watches are available worldwide.

Reflecting the Defender design language, the LR001 combines restrained surfaces with inherent capability. Built to last with a 40mm titanium case and a premium Sellita SW200-1b automatic movement, with a refined ruthenium anthracite finish it embodies sustainability through longevity.

Land Rover Defender Inspired Bamford London LR001 watch
Inspired by the Defender, LR001 combines restrained surfaces with inherent capability

Encased in gray titanium, the visually engaging design has a toned gray cut-away dial that highlights its technical precision. Underneath the cutaway dial is the hidden luminescence, emitting a subtle green hue for low-light use. It features subtle ‘LR001’ text in Bamford’s signature aqua blue at six o’clock on the dial.

Four resilient bio-based 18mm straps are available, in black, navy, light tan and dark tan. Each one is a sustainable alternative to traditional leather. The black, light tan and dark tan options are created from corn-derived sustainable PU leather, while the navy option is made of Cordoba, a woven recycled nylon coated to be hydrophobic and durable.

“I am proud and excited to reveal this collaboration inspired by one of the world’s most iconic vehicles, the Defender. The gray dial on a fixed lug, gray titanium case is the first iteration of the LR001,” said George Bamford, Founder & CEO, Bamford London. “I have a long-standing relationship with Land Rover and I am honored to work with the design team as we unveil our first watch.”

Land Rover Defender Inspired Bamford London LR001 watch
Just 100 watches will be available worldwide

“Created with intrinsic longevity and encompassing Defender’s reductive character, the LR001 has a compelling design which is precisely executed though its refined and crafted form,” said Professor Gerry McGovern OBE, Chief Creative Officer at Jaguar Land Rover.

The LR001 watch is available for purchase online at Bamford London. Visit

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