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Alpine Unveils Exclusive South Beach Colorway Pack for First Formula 1™ Grand Prix in Miami

By: Alpine | Photos Courtesy of: Alpine

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For the first time, the Alpine A110 will set foot on Florida soil, celebrating its presence at the inaugural 2022 Formula 1 Miami Grand Prix For this premiere, the A110 will pay tribute to this very special destination with a unique set of colours and customisations from the Alpine Atelier.

Alpine A110 South Beach Colorway pack for first Formula 1 Grand Prix in Miami
For its first Formula 1 Grand Prix in Miami, Alpine unveils an exclusive South Beach Colorway pack on the Alpine A110 in its Bleu Azur and Rose Bruyère colours.

Inspired by the neon lights of Ocean Drive, the art deco buildings overlooking Miami, the colourful sunsets and the city’s vibrant music scene, the A110 South Beach Colorway will be available in two liveries, blue or pink. Highlighted by 18-inch white Serac wheels, this exclusive package will distinguish this unique theme, extending to the vehicle’s interior: the “South Beach” floor mats will be embroidered in the colours of the liveries, and the blue and pink flags will adorn both the exterior and interior of the A110. Light grey stitching will finish the seats, the leather of the central console and will be juxtaposed to the specific flags of the dashboard.

Despite its pop-art and disruptive appearance, the South Beach Colorway fits perfectly into Alpine’s identity, with Bleu Azur and Rose Bruyère being two of the brand’s historic colours. Transforming this retro-looking edition into a unique contemporary icon, made to enjoy every turn of the road. These two colours are taken from the colours made available by the Atelier Alpine customisation program. With 20 colours inspired by the brand’s famous heritage colours, the Atelier Alpine also offers multiple additional customisation choices: with a variety of wheel finishes available and an extensive brake caliper color catalog, each A110 can now be as unique as its owner.

Alpine A110 South Beach Colorway pack for first Formula 1 Grand Prix in Miami
Exclusively available on the A110 version, this customisation pack developed especially for the occasion, includes exterior and interior elements.

Available exclusively on the A110 version, the South Beach option pack will be integrated into the Alpine product catalog starting in summer 2022.

Reservations will be possible via the Alpine app on Tuesday 3rd May.

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