In Dodge’s 30-second spot “Upgrade,” Santa stares at his centuries-old sleigh and proclaims to his elves, “It’s time for an upgrade!” The elves proceed to take inspiration from the Dodge brand lineup to put a decidedly Dodge spin on Santa’s classic sleigh, from the 797-horsepower Challenger Red Eye engine, dual exhaust tips, six piston Brembo brakes and seven-passenger seating. Dodge tagline: “There’s more than one way to fly!”

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