Ram will auction VIN 001 of the all-new 2021 Ram 1500 TRX – the quickest, fastest and most powerful truck ever – during the Barrett-Jackson Scottsdale Auction in March. The Ram 1500 TRX Launch Edition VIN 001 auction will take place on Friday, March 26 with the entire sale price benefitting the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families. Those interested in bidding in person, online or via phone can go to Barrett-Jackson.com and click on “Bid.”
The Ram 1500 TRX VIN 001 being auctioned at Barrett-Jackson Scottsdale is one of 702 Ram 1500 TRX Launch Edition models. Commemorating the most powerful truck with 702 horsepower straight from the factory, the 2021 1500 TRX Launch Edition is limited to 702 units – and sold out in less than three hours.
“The award-winning 2021 Ram 1500 TRX bolsters the brand’s strong history of high-performance trucks while expanding the light-duty lineup with the segment’s best combination of performance, capability, luxury and technology,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “When Ram 1500 TRX VIN 001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March.
“More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families,” Koval added. “At Ram, we offer unique ‘Built to Serve’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”
The Ram 1500 TRX Launch Edition VIN 001 auction vehicle will be on display at Barrett-Jackson Scottsdale March 20-27, 2021. The 2021 Ram 1500 TRX VIN 001 auction package comes with a unique authentication kit that includes a presentation box with a bound book custom-developed by the Ram brand team, which highlights the vehicle’s design development, exclusive photos and video, a speed-form model and a Ram truck cover developed by the vehicle’s design team.
The benchmark for extreme performance pickup trucks, the Ram 1500 TRX was recently named the 2021 MotorTrend Truck of the Year, a Car and Driver 10Best winner (as part of the Ram 1500 lineup) and the Texas Auto Writers Association’s Truck of Texas.
Production of the all-new 2021 Ram 1500 TRX began at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan, in December.
Barrett-Jackson Scottsdale Auction
VIN 001 of the 2021 Ram 1500 TRX Launch Edition will be sold March 26, during the weeklong (March 20-27) Barrett-Jackson Scottsdale Auction at Westworld of Scottsdale. With all fees waived, 100% of the hammer price will be donated to support United Way for Southeastern Michigan’s 2-1-1 helpline, which answers more than 700 calls per day.
“Ram is giving Barrett-Jackson bidders the unbelievable chance to own VIN 001 of its highly coveted TRX Launch Edition,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Only 702 of these muscle trucks were made available, and all were sold within three hours. Our Scottsdale Auction will be the only place to still get your hands on one of these extreme performance trucks.”
United Way for Southeastern Michigan’s 2-1-1 helpline
United Way for Southeastern Michigan is committed to working with households and families in Wayne, Oakland and Macomb counties, with a goal to create stable households and help children thrive by providing resources around basic needs, early and K-12 education, digital inclusion, and wraparound services. United Way for Southeastern Michigan’s 2-1-1 call center is the largest in the state, covering Wayne, Oakland, Macomb, Lapeer, Monroe and Washtenaw counties. The 2-1-1 community care advocates provide free, confidential and personalized help to callers. 2-1-1 has access to a statewide database of more than 30,000 resources that are continually updated. It includes everything from food pantries and emergency shelters to education and COVID-19 resources.
“We appreciate this donation at a time when so many veterans are struggling to make ends meet,” said Dr. Darienne Hudson, president and CEO, United Way for Southeastern Michigan. “This donation will allow us to enhance our efforts toward ensuring more veterans and their families across southeast Michigan have access to the resources they need to succeed and thrive.”
