In collaboration with the Juan Manuel Fangio’s Museum, TAG Heuer hosted an exclusive cocktail at EVE Joyería corner located at Alcorta Shopping, last Tuesday, November 28. The occasion was the launch of the TAG Heuer Formula One Fangio Limited Edition in tribute to one of his greatest victory, sixty years ago at Nürburgring during the German Grand Prix.
Christian Weissbach, President of TAG Heuer for Latin America and the Caribbean, was in attendance accompanied by Aquiles Yavícoli, Director of Darssa, TAG Heuer local distributor, Antonio Mandiola, President of the Juan Manuel Fangio Foundation and the two sons of Juan Manuel Fangio, Oscar and Rubén. They unveiled the stunning Formula 1 chronograph featuring a racing-stripe in Argentinian colors on the dial and Fangio’s distinctive signature on the back of the 43mm case.
About this new limited edition Christian Weissbach remarked: “TAG Heuer is particularly honored by the presence at this event of both sons of Juan Manuel Fangio to launch to Argentina and to the world this new 4th limited edition timepiece as a tribute to this legendary champion”.
Antonio Mandiola to add, “The Fangio Foundation is very grateful to TAG Heuer for constantly remembering the figure of our inspirer. This tribute shows the human qualities and respect the Swiss Avant garde watchmaker has for the great athletes of history “.
On display was the mythical Maserati 250 F with which the “Chueco” won its five-time world championship at Nürburgring. Designed in 1954 it was a completely revolutionary machine. With a weight of 630 kg, the car reached a maximum speed of 300 km/h, something truly spectacular at the time. This Maserati model achieved 8 victories including its last triumph at the German Grand Prix 1957, considered by many to be one of the best races in the history of Formula 1.
Also on exhibition were three previous TAG Heuer timepieces presented in tribute to the legendary pilot: The TAG Heuer Formula 1 Limited Edition Juan Manuel Fangio and two TAG Heuer Targa Florio. Those latest were named after the famous Sicilian road race he contested in 1953 and 1955, finishing third and second respectively.
The evening was also the occasion to celebrate the past, present and future connection TAG Heuer keeps with motor racing. The sport anchor and journalist Roberto Berasategui challenged the guests at the Gran Turismo Sport video game that integrates TAG Heuer through time keeping, track side banners, rankings, countdowns and car branding. The game also features a TAG Heuer museum section, where players can learn about notable events in the history of auto racing and TAG Heuer.
The TAG Heuer Formula 1 Fangio edition is limited to 900 pieces worldwide out of which 400 exclusively available in Argentina. On sale at the TAG Heuer boutique located at Dot Baires Shopping Mall, EVE Joyeria Alcorta Shopping, and at any TAG Heuer authorized retailers in Argentina.
